Thrill Seeker

Who

Rimmel

Volume Thrillseeker Mascara

Rimmel London, the UK's #1 makeup brand, was launching its new Volume Thrill Seeker (VTS) Mascara in Pharmacies across Australia & New Zealand. VTS was created for stronger and longer lashes smoothly without the weight. For the first time, Rimmel partnered with Gen Z, Online UK Tiktok talent Olivia Neill, to deliver gravity-defying length and weightless mascara to life. Olivia Neill exemplified Rimmel's "Live the London Look" message and was the perfect fit for VTS's thrilling product launch.

Why

High tech engagement platform

I Mascara sold every 10 minutes

The revlon super lustrous department store spinner, provided an 40% sales uplift, and gives revlon an high tech engagement platform to convert. We developed the “virtual mirror” app as an additional tool, that improved the shoppability of the super lustrous range.

How

A POS suite

Multiple touch points in-store

By incorporating engaging graphics and 3D elements across multiple touchpoints throughout a shopper's journey in-store, the promotion of Rimmel's Volume Thrill-seeker Mascara exceeded sales expectations. The use of eye-catching displays and messaging that highlighted the mascara's key features, benefits, and a limited-time offer helped to capture shoppers' attention and drive sales. Overall, the successful promotion of the mascara demonstrates the power of effective in-store marketing strategies.

What they say

With 1 mascara sold every 10 minutes across the promotional period, the Point-of-Sale suite designed and delivered by POP this! exceeded all expecations

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